3.1 The Orange Economy is not new

The Orange Economy refers to the economic sector based on creativity, culture, and intellectual property. Although it has great potential for economic growth and job creation, it also faces several challenges, including:

Protection of intellectual property

Fight against piracy and copyright infringement.

Access to financing

Difficulty in obtaining investments for cultural and creative projects.

Lack of adequate infrastructure

Need for specific spaces and resources to support creativity.

Training and skill development

The importance of training and improving the skills of professionals in the sector.

International markets

Challenges in exporting cultural products globally.

Inequalities and cultural diversity

The need to address disparities and promote inclusion in the sector.

Technological and digital changes

Adaptation to digitization and changes in distribution

Regulation and public policies

Development of regulations that balance the protection of intellectual property with the promotion of creativity and culture.