3.1 The Orange Economy is not new

The orange economy refers to the economic sector based on creativity, culture and intellectual property. Although it has great potential for economic growth and employment generation, it also faces several challenges, including:

Protection of intellectual property

Combating piracy and copyright infringement.

Access to financing

Difficulty in obtaining investment for cultural and creative projects.

Lack of adequate infrastructure

Need for specific spaces and resources to support creativity.

Training and skills development

Importance of training and improving the skills of professionals in the sector.

International markets

Challenges for exporting cultural products globally.

Inequalities and cultural diversity

Need to address disparities and promote inclusion in the sector.

Technological and digital changes

Adaptation to digitalization and changes in distribution.

Regulation and public policies

Development of regulations that balance the protection of intellectual property with the promotion of creativity and culture.