2.1 Knowledge of Orange Economy

The Orange Economy is a concept that refers to all economic activities that use creativity, culture and knowledge as main inputs and that generate added value through the production and commercialization of cultural and creative goods and services.

The Orange Economy encompasses a wide range of sectors, including mainly:

The Orange Economy focuses on the generation of value through creativity, innovation and talent, and is seen as an opportunity for the economic and social development of the countries, since can generate employment, improve the quality of life of the population and promote cultural diversity..

Among the characteristics of the Orange Economy are:

1. Value creation from creativity and culture.

2. The use of technology for the production and distribution of cultural and creative goods and services.

3. The importance of human capital, talent and innovation.

4. Cultural diversity and social inclusion as core values.

5. The role of entrepreneurship and innovation in the development of the Orange Economy.

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The Orange Economy is an economic development approach based on creativity, innovation and talent, which seeks to generate value through the production and commercialization of cultural and creative goods and services. It is seen as an opportunity for the economic and social development of countries, and can contribute to the generation of employment, the improvement of quality of life and the promotion of cultural diversity.