2.4 Creativity as an economic engine in the Orange Economy

Creativity can be a very powerful economic driver if used effectively. The Orange Economy is a relatively new term used to describe economic activities related to creativity, culture and entertainment.

Since the 1950s and 1960s, economists have been exploring the relationship between culture and the economy, and have identified culture as an important driver of economic growth. However, it was not until the 1990s that economists began to pay more attention to creativity and entertainment as sources of wealth.

This term was coined by Colombian economist Felipe Buitrago, the one you just met in the video above, in 2013, and has since gained popularity in Latin America and elsewhere in the world.

In recent years, the Orange Economy has gained greater recognition and has been the subject of public policy and investment in many countries around the world.

For example, in Colombia, the government has launched a series of initiatives to foster the orange economy, including the establishment of a Ministry of Culture and the creation of tax incentives for cultural and creative enterprises.

In Brazil, the government has launched a program called “Creative Brazil” to boost the orange economy and has established an agency dedicated to promoting creativity and culture.

Despite the increased attention and interest in the orange economy, it is still a relatively new and evolving concept. There is still much that is being discovered and explored about the nature and potential of the Orange Economy.