3.2 New sectors of the orange economy

In recent years, this sector has experienced tremendous growth due to the expansion of the creative industries and the increasing use of technology.

Click on the arrows to reveal some of the new emerging sectors in the Orange Economy:

Virtual and augmented reality

Virtual and augmented reality are becoming a key technology for the creation of entertainment and educational content. The application of this technology in advertising, tourism, e-commerce and the video game industry is also growing.

2. eSports

Electronic sports, also known as eSports, are growing at a rapid pace around the world. It is an industry in which players compete in video games and in which professional leagues and competitions have been created.

3. Collaborative Economy

Collaborative economy platforms such as Uber, Airbnb and Etsy are changing the way business is done and how work and resources are shared.

4. Animation and visual effects

They are key in the production of movies, television series, video games and advertising.

5. Digital content

The creation of digital content for social networks, blogs, podcasts, streaming platforms, among others, is an area in constant growth.

6. Artificial Intelligence

It is being used in content creation, data analysis, security, advertising and customer service.

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These are just a few examples of the new emerging sectors in the Orange Economy which are expected to continue to grow and evolve in the coming years.

Now test your knowledge! Answer “True” or “False” as appropriate.

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